The Core / values discovery

Your values already exist. They've just never been written down.

The Core is a two-week consultancy engagement, and the entry point to everything else we do. Nothing is generated for you. Everything is extracted from you and given back in language you can actually use.

Week one, extraction

Interviews with the founder and two or three people who've made hard calls. Decision archaeology: what was refused, and why. We're listening for the sentence you say without noticing.

Week two, articulation

We draft the belief, the boundaries and the vocabulary, then argue about them with you until each line is something you'd defend in front of a customer.

After, the brief

One document that every ad, page, post and hire gets held against. If a piece of work can't be traced back to it, we don't ship it.

The four questions we don't leave without answering

What do you believe that a reasonable competitor would disagree with?
What have you refused that would have made money?
Who is the one person you'd be devastated to disappoint?
If the marketing stopped tomorrow, what would people miss?

What we won't do

Hand you three adjectives and a mood board.

Write a purpose statement about the future of humanity.

Put words in your mouth that you'd never say out loud.

Book a Core conversation