What Does ChatGPT Say About My Business? How to Check and Fix It

To find out what ChatGPT says about your business, ask it the questions your buyers ask, with search turned on, and record the answers over several sessions. If the description is wrong, don't argue with ChatGPT. Find the source it's drawing on, usually an old listing, profile or article, and fix that. Correct the source, and the answers follow.

"What does ChatGPT say about my business?" is now a question founders ask after a prospect repeats something odd on a sales call: an old service, the wrong city, a competitor's pricing. The instinct is to correct the chatbot. That rarely works, because the chatbot isn't the problem. It's repeating what it found.

What does ChatGPT say about my business, and how do I check?

Check it the way a buyer would meet it, not the way you'd search for yourself. Typing your own company name only tests one narrow case. Buyers mostly ask about the problem they have, and your business appears, or doesn't, in that answer.

Run three kinds of question:

1. Direct questions. "What does [your business] do?", "Who founded [your business]?", "Where is [your business] based?" These test whether ChatGPT's basic facts are right.
2. Category questions. "Which [type of business] in [place] work with [type of client]?" These test whether you're named at all when a buyer doesn't know you yet.
3. Comparison questions. "[Your business] vs [competitor]", "Is [your business] good for [situation]?" These test how you're positioned against alternatives.

For each answer, record whether you're mentioned, whether you're linked, whether the facts are right, and which sources are cited. Turn search on, so ChatGPT retrieves current pages, and run each question in a fresh chat more than once. Answers vary between sessions, so a single response tells you little. A pattern across several tells you a lot.

Do the same in Perplexity, Google and Claude. The fixes are mostly shared, so it costs little extra.

Why does ChatGPT get businesses wrong?

ChatGPT gets businesses wrong for a few predictable reasons. Most come back to the sources it draws on, not to the model itself.

• Your own site is unclear. If your homepage never says plainly what you do, for whom and where, ChatGPT fills the gap from other sources, or guesses.
• Old information is still out there. A directory listing with your old address, a LinkedIn page describing a service you dropped, a news article from three years ago. These don't expire on their own.
• Different sources disagree. If your site says one thing and three profiles say another, the answer may blend them.
• It can't reach your site. If OpenAI's search crawler, OAI-SearchBot, is blocked by robots.txt or bot protection, ChatGPT can't read your current pages and leans on everything else (OpenAI).
• There's too little about you. A small business with a thin web presence can be confused with a similarly named one, or described in generic terms.

How do you correct what ChatGPT says about your business?

Correct the sources, in order of how much you control them. Fixing the inputs is the only approach that improves every answer, in every assistant, for every buyer.

Step 1: Make your own site the clearest source

Your website is the one source you fully control, so make it unambiguous. Put a plain one-sentence description of what your business does, for whom and where, near the top of your homepage and your about page. State the facts people ask about in text, not in images: location, founder, services, who you work with, who you don't.

Then check that ChatGPT's crawler can reach it. A blocked crawler is the most common reason a business's own site is ignored.

Step 2: Fix every profile you control

Update your Google Business Profile, LinkedIn company page, social bios and any directory listings you can log into. Use the same name, address, contact details and one-sentence description everywhere. Remove services you no longer offer.

Step 3: Trace the wrong details to their source

When ChatGPT cites sources, look at them. When it doesn't, search for the specific wrong detail in quotes, such as your old address or a dropped service name. You'll usually find where it came from.

For listings you don't control, most directories have a claim or correction process. For articles, contact the publisher with the correction and evidence. Not everyone will update, but most legitimate publications fix factual errors.

Step 4: Publish the answer to the confusion

If ChatGPT keeps confusing you with another company, or keeps repeating an outdated idea about what you do, publish a page that answers it directly. "Does Acme still offer printing? No. Acme stopped offering printing in 2024 and now focuses on packaging design." A clear, dated statement on your own site gives assistants something current to quote.

Step 5: Check again in a month

Changes take time to reach AI answers. Pages need to be re-crawled, and other sources need to update. Run the same questions a month later and compare.

What doesn't fix what ChatGPT says?

• Arguing in the chat. Telling ChatGPT it's wrong may change that conversation. It doesn't fix the sources, so the next buyer gets the same answer.
• Rating the answer. Feedback buttons help OpenAI in general. They aren't a way to correct facts about your business.
• Hidden text aimed at AI. Instructions to AI tucked into your pages are a risk with search engines and with any reader who spots them.

How often should you check what ChatGPT says about you?

Monthly, using the same fixed list of questions so you can compare like with like. Check immediately after anything that changes your facts: a move, a rebrand, a new service, a dropped one. A short spreadsheet with a row per question and a column per month is enough.

This monthly check is one step of a full AI search audit. If ChatGPT doesn't mention you at all, the steps in how to get cited by ChatGPT come first. And if it describes you accurately but blandly, the issue is usually positioning: your marketing may sound like your competitors.

Frequently asked questions

How do I find out what ChatGPT says about my business?

Ask ChatGPT, with search on, the questions your buyers ask: what your business does, which businesses in your category it recommends, and how you compare with competitors. Run each question several times in fresh chats, and record whether you're mentioned, linked and described accurately.

Can I ask OpenAI to correct information about my business?

There's no general process for businesses to edit what ChatGPT says. The reliable fix is to correct the sources it draws on: your website, your Google Business Profile, LinkedIn, directories and articles. Once those are accurate and consistent, answers tend to follow.

Why does ChatGPT have outdated information about my business?

Usually because outdated sources are still online, such as old directory listings, profiles or articles, or because ChatGPT's search crawler can't reach your current website. Check that OAI-SearchBot is allowed, then find and fix the outdated sources.

How long does it take for ChatGPT to show corrected information?

It varies. OpenAI says crawler permission changes can take around 24 hours to take effect. Corrections to content and third-party sources usually take weeks to months to show up reliably, because pages need to be re-crawled first.